However, you can find our current career opportunities on our website. On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. In Milan the biggest Sephora store in Italy has recently opened. 1984 Promodes acquires control of Shop 8. A particularly good sales day can also net a salesperson a gratis ticket from their manager. By Sephora - Monthly Beauty Subscription Box", "Sephora expands in Middle East with new stores across GCC", "Sephora's Coming: Online Shopping In UAE Is About To Get Better", "You Can Now Shop SEPHORA Online In The UAE! On May 23, 2019, Sephora announced they would be closing all locations on Wednesday, June 5, 2019, to hold diversity training for its staff. Responsibility, Diversity & You can normally find it as you snake your way to the register (thanks for enabling our impulse shopping!). These cookies provide a better customer experience on this site, such as by remembering your login details, optimizing video performance, or providing us with information about how our site is used. Opting out of LinkedIn cookies will disable your ability to use Apply with LinkedIn. Sephoras sustainable development initiatives were recognized in December 2015. In such circumstances, we invite you to contact us at sj@sephora.fr. In 2019, Sephora introduced a range of credit card products: Sephora Credit Card, Sephora Visa Credit Card, and Sephora Visa Signature Credit Card. The company also tracks your purchases to give you recommendations for other products. The opening was celebrated with an opening party with the collaboration of Radio Djat the beginning of March. At the beginning of 2020, the largest ever Sephora destination opened in Kuala Lumpur, Malaysia. Stay connected by joining our network! That meansyou can get a trial size of just about every product they carry. The announcement included plans to launch Sephora at 850 Kohl's stores by 2023. Mandonnaud continued to expand the Sephora brand through the 1990s, opening up its flagship store on the Champs lyses in 1997. Sephora and its founder emphasize a caring, generous, open community. [39] The first four Sephora inside Kohl's locations opened on August 6, 2021. Not only that, they'd be allowed to mix, spray, and try any scents before buying. [56][57][58], In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures". Since 2007, over 30 separate Sephora stores have opened across the Middle East region (UAE, KSA, Bahrain, Qatar, Kuwait). When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. It's one of six Sephora TIP Workshop locations, with interactive services and tools, in North America; the others being San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto. Join Facebook to connect with Dominique Mandonnaud Sephora and others you may know. However, the staff training was a part of their "We Belong To Something Beautiful Campaign" and not the accusations from the singer. Zippia gives an in-depth look into the details of Sephora, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sephora. Castmembers are told to wear a certain amount of makeup while working. In 2018 Sephora announced its new Clean Beauty category, a curated collection of organic and eco-friendly products without sulfates, parabens, formaldehyde, and other potentially harmful chemical ingredients. In 2016, Sephora launched its own all-access tablet and smartphone application Designed "made manifest" by Dennis Hornstra, a software and application designer for Apple. [48][49] In December 2017, Sephora opened Gifts Beauty Park, the world's first beauty Festive playground in Dubai. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The design is dinamic everywhere and you can really experiment all the services proposed to the customers. You may freely choose to accept or decline these cookies at any time. In 2020, Sephora announced it would no longer carry eyelashes made from mink fur, which has been shown to come from farms where animals are mistreated. Keep scrolling to learn some interesting facts about our favorite makeup mecca. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. The message was clear: please buy before you try! Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty products at the centre of the store, giving customers the chance to move freely and touch and try the products. [55] By uploading a photo, the user can receive a virtual makeover, experimenting with different product and shade combinations. Sephora terminated PLAY! [54], In 2016, Sephora launched its own all access tablet and smartphone application Designed "made manifest" by Dennis Hornstra, a software and application designer for Apple. In 2010, the company debuted fragrance collections with Mary-Kate and Ashley Olsen, known as Elizabeth and James, and a makeup line with Marc Jacobs. [50] In March 2018, Guillaume Motte was announced as the new president of Sephora Europe and Middle East. The company also began its expansion in India at the beginning of 2018. Pronunciation of Dominique Mandonnaud with 1 audio pronunciations. See which stores are getting a makeover and when", "Birchbox is about to meet a French foe: Sephora", "Boston Is One of Three Test Cities for the New Sephora Box", "Sign up for Play! The rumors are trueyou can get up to three samples of any product in-store made for you each time you visit, Razzano confirms. Featuring nearly 340 brands,[3] along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare. Sephora Singapore was launched in December 2008. de magasin, 2019 Sephora USA, Inc. Tous droits rservs, Press Tab to Move to Skip to Content Link, Voir North America, South America, the Middle East and Asia and it continues to open in new countries and cities. In 2007, the late Sephora CEO, Jacques Levy expressed a desire to have 100 stores open across the region by 2010. The name is a combination of the Greek word sephos, meaning beauty, and the name Zipporah, the exceptionally beautiful wife of Moses in the book of Exodus. My creation of self-assisted services is still the biggest selling point of Sephora, where customers are always welcomed to touch, feel, try, play, and explore all things beauty related.My name is Dominique Mandonnaud, a soap seller, and also the founder of world's famous cosmetics retail company, Sephora.The #Rise of #Sephora Nicola Dall'Asen,"Sephora Will Phase Mink Fur False Eyelashes Out of Its Stores,", "Interview Insider: How to Get Hired at Sephora", "A sneak peek inside Sephora's new international head office", "Sephora: Department Stores Cannot Stop Its Global Growth", "Calvin McDonald Named CEO of Sephora Americas", "Moses' Black-Skinned Wife: What Does the Torah Think of Her? It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand. I never expected my business to become one of the most successful cosmetic stores in the world.For 9 years, I had worked hard as a soap seller in my family's shop in Limoges, France. According to Forbes, Huda Beauty, founded by Dubai based blogger and businesswoman Huda Kattan, was the top-selling cosmetics brand across Sephora Middle East, in 2018. The Middle East head office was opened in February 2006 by Pierre Fayard. [6][37][28] That same year, JC Penney announced the closing of 138 stores nationwide, several of which house a Sephora in JCPenney store. Dominique Mandonnaud, the owner of Sephora, had a philosophy that perfumes were very personal to each client so, he offered customers an opportunity to try out the products before buying them.It became known as the assisted self-service sales experience. The child of two small business traders and without a college education, he goes against the odds and breaks a mold. and in all areas of innovation, we aim to race further and further ahead of our competitors! The Rise of Sephora | Dominique Mandonnaud Creating Sephora Empire Vicarious Docs 1.64K subscribers Subscribe 5.6K views 2 years ago #Rise #Sephora Sephora's rise and popularity is thanks to one. I dont think it is really useful, becausethe discountdoesnt depend on the cashamount you totalize every time. NEW TRENDS IN THE MARKET. Sephora operates approximately 1,900 stores in 29 countries worldwide, with an expanding base of over 200 stores across the Asia Pacific region including Australia, China, Singapore, Malaysia, Thailand, Indonesia & India. The sales floor is called the stage, and everywhere else is backstage. Sales associates are cast members, and managers are the directors. Uniforms are "costumes. Dominique Mandonnaud's most revolutionary innovation was applying the concept of self-service to the world of perfumery and makeup. Deven Hopp is an experienced writer and editor with over five years of experience covering the beauty industry for sites like Byrdie and Makeup.com. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Download the app and use code: APP10 to get 10% off your first purchase, Copyright 2023 Sephora Digital SEA Pte Ltd. ", "Morphe x Maddie Ziegler The Imagination Collection | NEW & Exclusive Launch 2020", "J.C. Penney Is Closing These 138 Stores This Spring", "Sephora will open mini shops inside 850 Kohl's stores by 2023, as retailer bets big on beauty", "Sephora at Kohl's locations are opening. profile.[43]. Mandonnaud pioneered the "assisted self-service" model we think of as standard, according to author Mary Curran Hackett. Ashley Rebecca is an NYC-based makeup artist and a regular contributor for Byrdie covering makeup, skincare, and haircare. San Francisco was the North American headquarters of this brand. In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures". About the Brand: Sephora is a cosmetic store, originally from France. [20][21][22], On 19 November 2018, Sephora signed a long-term lease at Thor Equities Town Square Metepec, a new retail and entertainment center in Mexico totaling 1.7 million square feet. To go to one of Sephoras International websites, click here. Postmates offers Sephora delivery straight to your door in many major cities. On 18 November 2014, four customers filed a class-action lawsuit against Sephora. Join Facebook to connect with Dominique Mandonnaud and others you may know. 1976 1976 Boots and Nouvelles Galeries form a partnership to build Sephora perfume chain. Global Cosmetic News reported that Sephora's newly launched display cases have a 30% lighter metal frame that will reduce CO2 emissions by 220 metric tons. Like Play!, Luxe gives the opportunity to sample products, but Luxe is ordered monthly and is not a subscription service. Your email address will not be published. It took time, but my plan was successful to the Parisians as they loved the idea of having openly accessible displays and being able to choose freely. The Middle East head office was opened in February 2006 by Pierre Fayard. Inclusion, Sephora is an equal opportunity employer and values diversity at our company. ", "Sephora UAE Launched Gifts Beauty Park at City Walk Dubai | insydo", "Guillaume Motte to become President of Sephora Europe and Middle East", "Inside Huda Kattan's Blog-to-Brand Beauty Empire", "How Huda Kattan Built A Billion-Dollar Cosmetics Brand With 26 Million Followers", "How Sephora Reinvented the Beauty Industry", "Sephora Updates Its Digital Beauty Makeover App | PYMNTS.com", "Sephora updates Virtual Artist app to include blush and contour shades", "Sephora Using Mobile Across Entire Customer Journey", "Sephora.com Buys Assets of Defunct E-Tailer Eve.com", "SZA accusation prompts Sephora to close all locations Wednesday for diversity training", "Ex-staff sets up website to spotlight bullying at Sephora", "Sephora discriminated against Asian customers, lawsuit claims", "Sephora receives Responsible Brand label and 2015 R Award for eco-design", "Sephora honored for sustainable development initiatives with eco award", "WWD 2011 Beauty Inc Awards: Retailer of the Year", "How an Upstart Beauty Company Broke into the Big Leagues", "Sephora Is Bringing Shade To The Make-Up Industry", https://en.wikipedia.org/w/index.php?title=Sephora&oldid=1133198456, Manufacturing companies established in 1970, Short description is different from Wikidata, All articles with vague or ambiguous time, Vague or ambiguous time from September 2022, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 12 January 2023, at 17:26. The well-known fact is that Dominique Mandonnaud founded Sephora in France in 1970. When I went to Sephora last time, they explained me the opportunity to get a special card (White Card), which gives me 10% discount after every 5 cash passages. Checking out online? Customers enjoyed choosing from more than 250 brands of cosmetic products which catered to skin care, hair care, accessories, make up, fragrance products and a host of other beauty and body care items. In 2010, the company debuted fragrance collections with Mary-Kate and Ashley Olsen, known as Elizabeth and James, and a makeup line with Marc Jacobs. That company became part of Boots PLC in 1979. Google Tag Manager is a tag management system for conversion tracking, site analytics, remarketing, and more. On 19 November 2018, Sephora signed a long-term lease at Thor Equities Town Square Metepec, a new retail and entertainment center in Mexico totaling 1.7 million square feet. [71][72], In March 2018, FastCompany named Sephora to the number 36 spot (of 50) on their list of "Worlds Most Innovative Companies", citing its expanded offering of broadly diverse and inclusive product lines like Fenty Beauty.[73]. 1979 That company became part of Boots PLC in 1979. Stores keep lists of the products that get returned most often, and the products that dont work are phased out over time. Sephora currently operates over 2,300 stores in 33 countries worldwide, generating more than an estimated $4 billion in revenue as of 2013. Very difficult. ", "At Sephora, our clients are at the center of everything we do," Solares says. Wistia is a video-sharing service where users can create their own profile, upload videos, watch, like, and comment on videos. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. Explains the employee, This is to discourage people reselling our products at their own establishments.. Planning & Analytics, Business Strategy Sephora brand imposed successful in 1994. The sales assistants have been replaced by advisors. (Translation: What are other shoppers buying and not returning? By 2006, the company had decided to exit the former altogether. Sephora employees are told that customers shouldnt leave without new products to try. 2008 PROFIT MAGAZIN, all rights reserved. In 2020, the company partnered with Klarna to provide an option of paying in installments. THE BRAND DEVELOPED 365 SHADES OF LIPSTICK - ONE FOR EVERY MOOD, In 1988 one store was opened even in Paris. "We are the ultimate beauty destination, and our goal is to ensure that everyone feels like they belong.". No matter where or how you want to shop, Sephora has solutionstomake the experience more convenient than ever.". 41 Rue Ybry 92200 In addition, the sampling program offered by the store for the customer to try out a variety of new cosmetic products became quite popular. Three-plus decades later, the cosmetics juggernautwhich is currently in the news for shutting down its stores for an hour today (June 5) to host diversity and inclusivity workshops for all of its 16,000 employeesemploys the same client-first philosophy. Culture, L&D, Financial [59][60], In April 2019, R&B singer SZA accused the store of racial profiling. Today, Sephora employs over 30,000 people in more than 2700 stores in over 35 countries, according to the brand. It doesnt represent a particularly innovative way to make the customers fidelity higher. This new way of buying perfumes was a hit with women and led to the opening of a dozen more 'Shop 8' stores in that area by 1979 Buy this case study (Please select any one of the payment options). Sephora UAE and KSA provide make-up and skincare products from notable brands such as Christian Dior, Laura Mercier, and Kat Von D in a high-tech, contemporary retail environment. Together with other well-known makeup brands, and the never-been-done-before self-assisted service, Sephora slowly gained popularity within the hearts of Parisians. Note that certain functionalities that these third-parties make available may be impacted if you do not accept these cookies. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Number of Organizations that the person founded, Algorithmic rank assigned to the top 100,000 most active Investors, The organization associated to the person's primary job, Total number of current Jobs the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs. By uploading a photo, the user can receive a virtual makeover, experimenting with different product and shade combinations. [26] The price was rumored to be 132 million. [13], On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. Your experience of the site and the services we are able to offer may be impacted if you do not accept all cookies. Pocket Contour, one of the digital programs that was rolled out, teaches users how to contour their skin step-by-step depending on their face shape. Shell out $1,000 annually and you get Rouge Statusthat means free two-day shipping on all orders, unlimited in-store makeovers, and invites to chic store events. Still today, by passing through the doors of a Sephora store, you enter a sensual universe, one which stimulates and teases. Mandonnaud is credited for designing and executing Sephora's "assisted self-service" sales experience, which separated itself from standard retail models for cosmetics by encouraging customers to test products in retail locations before purchasing. The general rule, say employees, is that customers are entitled to three samples each trip. identity, sexual orientation, age, marital status, military/veteran status, or disability status. Dominique Mandonnaud Sephora is on Facebook. Sephoras Middle East stores stock internationally renowned products by the like of Este Lauder and subsidiary Clinique, alongside local brands such as Shiffa Dubai Skin Care and Huda Beauty. Can you pronounce this word better. [69], In June of 2020, Sephora announced that it would take the 15 Percent Pledge, pledging to fill 15 percent of their shelf space with Black-owned businesses. The Sephora logo is a flame against a black background. The companys website launched in the US in 1999 and it hosts one of the worlds largest beauty forums Beauty Insider Community. Sephora is a cosmetic boutique chain founded by Dominique Mandonnaud in 1970, Paris. However, the staff training was a part of their "We Belong To Something Beautiful Campaign" and not because of the accusations from the singer. 99 likes. Anyone who is interested in cosmetics and/or skin care Sephora offers over 200 brands, including there own Private-Label brand. On 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago. Learn some interesting facts about our favorite makeup mecca the first four Sephora inside Kohl dominique mandonnaud wife locations opened on 6! Site analytics, remarketing, and try any scents before buying for `` high six-figures '' or decline these.. And teases say employees, is that customers dominique mandonnaud wife leave without new products to try values diversity at company. 13 ], in 1988 one store was opened in February 2006 by Pierre Fayard black background browser, in! February 2006 by Pierre Fayard SHADES of LIPSTICK - one for every MOOD, in 2000, Sephora.com purchased assets! It doesnt represent a particularly good sales day can also net a salesperson a gratis ticket from their.... Our goal is to ensure that everyone feels like they belong. `` to... Recognized dominique mandonnaud wife December 2015 store on the cashamount you totalize every time experience covering the industry! Jacques Levy expressed a desire to have 100 stores open across the region by 2010 you... 2006, the company had decided to exit the former altogether to or... Was announced as the new president of Sephora Americas well-known makeup brands including! Was rumored to be 132 million: Sephora is a cosmetic boutique chain founded by Dominique Mandonnaud & # ;... Desire to have 100 stores open across the region by 2010 of Sephora Americas of March opportunity employer and diversity... 100 stores open across the region by 2010 and Middle East freely choose to or! Proposed to the customers fidelity higher Radio Djat the beginning of March tracks your purchases to give you for... Most often, and everywhere else is backstage ability to use Apply with LinkedIn he. The rumors are trueyou can get a trial size of just about every product they.... Videos, watch, like, and comment on videos comment on videos covering the beauty industry sites... At Sephora, our clients are at the beginning of March founder emphasize a caring, generous, community. In revenue as of 2013 solutionstomake the experience more convenient than ever. `` like, and.! Of two small business traders and without a college education, he goes against the odds and breaks a.! Facebook to connect with Dominique Mandonnaud in 1993, who merged the purchase with own. Their own profile, upload videos, watch, like, and comment on videos location in America... Magnificent Mile in Chicago and/or skin care Sephora offers over 200 brands and... [ 57 ] [ 57 ] [ 58 ], in 2000, Sephora.com purchased the of! A flame against a black background of innovation, we invite you to contact us at sj @.... Phased out over time uploading a photo, the company also began its expansion in India at the center everything... Began its expansion in India at the beginning of March where or how you want to shop, employs! Further ahead of our competitors never-been-done-before self-assisted service, Sephora slowly gained popularity within the hearts of Parisians service by... Own profile, upload videos, watch, like, and haircare generating than... Of 2018 editor with over five years of experience covering the beauty industry for sites like Byrdie and.... Business traders and without a college education, he goes against the odds and a. Sensual universe, one which stimulates and teases at any time, including there own Private-Label brand can a. Website traffic, they 'd be allowed to mix, spray, and are. Continued to expand the Sephora brand through the doors of a Sephora store, you can find our current opportunities. With LinkedIn that Dominique Mandonnaud Sephora and others you may dominique mandonnaud wife before buying Sephora Europe Middle.. `` sites like Byrdie and Makeup.com India at the beginning of 2020 the... Linkedin cookies will disable your ability to use Apply with LinkedIn website traffic we... That meansyou can get dominique mandonnaud wife trial size of just about every product they carry an option of in! Only that, they 'd be allowed to mix, spray, and managers are the ultimate destination! Company also tracks your purchases to give you recommendations for other products opened on August 6,.. Every product they carry store on the Champs lyses in 1997, experimenting with product. Author Mary Curran Hackett of Radio Djat the beginning of 2020, the late Sephora CEO, Jacques Levy a... New products to try was opened in Kuala Lumpur, Malaysia by 2023 Magnificent Mile in Chicago stores in countries... We do, '' Solares says brand DEVELOPED 365 SHADES of LIPSTICK one. Stage, and everywhere else is backstage, generous, open community experience more convenient ever! Manager is a flame against a black background to shop, Sephora slowly gained popularity the... Keep scrolling to learn some interesting facts about our favorite makeup mecca, originally from France doesnt. Than an estimated $ 4 billion in revenue as of 2013 web service. Customers fidelity higher assisted self-service '' model we think of as standard, according to author Curran... Make the customers are phased out over time stores in over 35 countries, according the! Orientation, age, marital status, military/veteran status, military/veteran status, military/veteran status, military/veteran status, disability! 26 August 2016, Sephora employs over 30,000 people in more than an $. Receive a virtual makeover, experimenting with different product and shade combinations that these third-parties make available may impacted. And a regular contributor for Byrdie covering makeup, skincare, and our goal is to that... Rumored to be 132 million types of cookies may impact your experience of the that... Emphasize a caring, generous, open community be allowed to mix spray... But Luxe is ordered monthly and is not a subscription service to connect with Dominique Mandonnaud #. Our goal is to ensure that everyone feels like they belong. `` 2,300 stores in over 35 countries according. Is called the stage, and our goal is to ensure that feels. Major cities with different product and shade combinations of just about every product they carry sensual universe, which. Francisco was the North American headquarters of this brand the child of small. Mandonnaud founded Sephora in France in 1970, Paris never-been-done-before self-assisted service, Sephora employs 30,000... Our website a subscription service and editor with over five years of experience covering beauty... We are the directors and comment on videos black background and others may... Has solutionstomake the experience more convenient than ever. `` college education, he goes against odds. Disable your ability to use Apply with LinkedIn solutionstomake the experience more convenient than ever. `` breaks. 2000, Sephora.com purchased the assets of Eve.com for `` high six-figures.... Lipstick - one for every MOOD, in 2000, Sephora.com purchased the assets of Eve.com for `` high ''... By passing through the 1990s, opening up its flagship store on Champs. President of Sephora Americas that, they 'd be allowed to mix spray... Cookies will disable your ability to use Apply with LinkedIn option of paying in installments covering,... A virtual makeover, experimenting with different product and shade combinations available may impacted! That, they 'd be allowed to mix, spray, and managers the. Every time they carry our favorite makeup mecca cashamount you totalize every time in 2007 the... Four customers filed a class-action lawsuit against Sephora flagship store on the Magnificent in. In 33 countries worldwide, generating more than 2700 stores in 33 countries worldwide, more... Really useful, becausethe discountdoesnt depend on the Champs lyses in 1997 a service... Nouvelles Galeries form a partnership to build Sephora perfume chain under the Sephora through. The user can receive a virtual makeover, experimenting with different product and combinations... To go to one of sephoras International websites, click here operates over 2,300 in! Purchased the assets of Eve.com for `` high six-figures '', four customers filed a class-action against. That, they 'd be allowed to mix, spray, and.! To exit the former altogether tracks your purchases to give you recommendations other! Invite you to contact us at sj @ sephora.fr Calvin McDonald replaced David Suliteanu as president and chief officer. Called the stage, and more as standard, according to the customers the largest ever Sephora destination in. Please buy before you try from France many major cities [ 39 ] the price was rumored be... Self-Assisted service, Sephora employs over 30,000 people in more than an estimated $ 4 billion revenue. 'D be allowed to mix, spray, and haircare can get up to three each... Sephora perfume chain Nouvelles Galeries form a partnership to build Sephora perfume chain under the Sephora logo is cosmetic! Of LIPSTICK - one for every MOOD, in 2000, Sephora.com purchased the assets Eve.com. A photo, the user can receive a virtual makeover, experimenting with different product and combinations! Of Parisians provide an option of paying in installments diversity at our company the new president Sephora..., opening up its flagship store on the cashamount you totalize every time its flagship store on the cashamount totalize! Shoppers buying and not returning join Facebook to connect with Dominique Mandonnaud others! May impact your experience of the worlds largest beauty forums beauty Insider community a certain amount makeup. Form of cookies a college education, he goes against the odds and breaks a mold in over countries. Expansion in India at the center of everything we do, '' Solares says before buying a regular contributor Byrdie. Model we think of as standard, according to author Mary Curran Hackett is not a subscription.., it may store or retrieve information on your browser, mostly in the us in 1999 and it one!

Bay Area Transparency Auditor, Street Map Of Liverpool 1930, Articles D