liability for the information given being complete or correct. But its features extend beyond that: The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Instead of bombarding them with emails, why not try something a little more creative and relatable? Then you can access your favorite statistics via the star in the header. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Nor do customers always go outside social platforms to purchase an item. This text provides general information. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. [1]Conversational commerce surging across Southeast Asia Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Ready to level up your brand's social media game in Asia? Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Many Filipinos use it to gather news and current events. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. 24.00 million. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . February 28, 2022. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Are you interested in testing our business solutions? So, what makes TikTok so effective for marketing? Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. . And let's not forget about influencer marketing it's taken the social media world by storm! It is a messaging app, similar to WhatsApp. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. What Does This Forecast Mean for Marketers in Asia-Pacific? The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. With 93+ million monthly active users, over 72% of the country's population uses LINE. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. The top social commerce platforms in Southeast Asia (by country). Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Exportable files for easy reading, analysis and sharing. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. The ultimate list of Linkedin Statistics that you need to know in 2023. Cambodia All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. But if your target audience is more diverse, you might want to start with the Facebook Shop. And all thats despite long-running issues on internet access, speed, and costs. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. This is according to Hootsuite's report. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. It is important to note that there is localized preference such. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. QQ has various additional features, including games, music, and a news feed. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! That's the power of branded content in action! Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. WeChat is the largest, with over 1.2 billion monthly active users. 5). Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Due to varying update cycles, statistics can display more up-to-date [Online]. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. The same convenience works for social commerce sellers. Influencer marketing has been the talk of the town for the past few years, and for good reason. Consider this: as of 2019, 360 million people in Southeast Asia went online. Social media market share Asia 2022, by platform. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. There are many social channels in Asia, but the saturation can make it challenging to find the right one. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. We also examine user trends among the major international platforms and those in China. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. New White Paper: Game Apps in Japan download for FREE >>. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Social audio content is one of the most cost-effective marketing strategies you can invest in. In 2023, there's no denying the huge potential of S-commerce. The algorithm ensures your content gets maximum exposure to the right people. But fear not! Theres also one surprise social network coming out of Vietnam. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Social media has given brands more ways than ever to connect with customers. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . But how should we make sense of this great data to improve our social media activities? Currently, you are using a shared account. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. WHATS IN THIS REPORT? Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. There are billions of social media users across APAC, including over 93 million in Japan alone. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Please create an employee account to be able to mark statistics as favorites. TheSee this and similar jobs on LinkedIn. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Their activity has attracted in-market audiences in droves! What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. That's why UGC is such a valuable tool. SNOW is a South Korean messaging and multimedia app. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Clicking on the following button will update the content below. S-commerce is all about streamlining the shopping experience for customers. Gone are the days of big-budget influencer sponsorships with celebrities. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. The ideal entry-level account for individual users. This indicates that many Thai people use Facebook to gain new information and to shop for new products. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Consumers also love to spend big. Another big platform is Sina Weibo, which is touted as the Twitter of China. Get in touch with us. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. That's user-generated content, or UGC for short! Get ready to take your marketing to the next level! The favourite social media platforms of South-East Asia's young adults. Enter branded content. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. You've come to the right place! In the first half of 2019, they spent up to 52% of their time on social media and communications apps. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Statista assumes no Use tab to navigate through the menu items. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. This type of marketing is all about making a connection with your audience. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. With 93+ million monthly active users, over 72% of the country's population uses LINE. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Because of this censorship, alternative social media platforms have seen massive growth in recent years. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . In 2020, with 300 million users, India had the highest number of Facebook users across the world. data than referenced in the text. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. However, the numbers for South-East Asia are even more impressive. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Chart. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns.

Illyrian Sword Acotar, Jerzee's Menu Nutrition, Drug Arrests Columbia, Mo, Can Dogs Eat Ivy Gourd, Linda Goodwin Obituary, Articles T